Key Design Elements that you need to know

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There are a lot of materials that go into a design. Colors, shapes, typography,... all contribute significantly to the success of your design. But as you dig deeper, you'll find that there are a lot of things that affect the overall design. The elements that make up a design we have a collective term called Element. Today we will learn what those Elements are.

Form - Form

Forms usually have all 3 elements such as width, depth and height. Usually, forms have two types: Geometric form and Organic form. For those who do web design work, often they will immediately think of input elements in UI design when hearing the form.

Shape - Shape

All objects are composed of shapes, and all design elements are shapes in some way.

Shape is a two- or three-dimensional object that stands out from the space next to it because of a defined or implied boundary. Shapes are made up of lines and colored areas. Some of the basic shapes that are used a lot in design are usually triangles, squares or circles, etc. You can use shapes in your design to convey meaning as well as organize information.

There are three basic types of shapes:

Geometric shape: As the name implies, Geometric is geometry. From geometric blocks, from single-dimensional to multi-dimensional, from sharp, strong edges and corners.

Organic shape: Using natural shapes, can also be similar but man-made shapes.

Abstract shape: This is a type of shape that uses abstract shapes such as characters, logos or alphabets. Abstract shapes bring a sense of openness, an indescribable feeling. Really true to its name Abstract (meaning abstract).

Line (road)

When using each line in your design, it can be used to separate, organize, emphasize, or space the page. Alone or as part of another graphic element, lines can create patterns, set moods, provide visual texture, create motion, and define shape.

In drawing, a line is a pencil stroke, but in graphic design, it's two points of connection. Lines can be long or short, straight or curved. The lines can be horizontal, vertical or diagonal. Lines can be a collection of many lines (lines) grouped together, a collection of many points next to each other. Lines can convey emotions and information very well.

In line design for organization, lines create direction, create movement, emphasize, lines convey meaning and create texture.

Texture (texture)

Texture is a concept that refers to properties that are related to the surface characteristics of an object and have the size, shape, density, arrangement and proportions of the basic components in the object.

You will often encounter textures in nature. Texture is often seen a lot from reality such as on tree trunks, wood, metal, leather. Texture has 2 types including Tactile Texture and Visual Texture.

Tactile Texture: Tactile means touch. Tactile texture is the roughness (3D) of a surface that can be felt to the touch. This is a very important factor that gets more attention in 3D design than 2D. Real surface texture needs to be felt or seen by letting light shine on its surface. Artists often take advantage of this to make the surface of their paintings look more alive. Layers of paint can be applied on top of each other to form rough peaks, a technique known as Impasto. There are many famous painters in the world with this technique, the most famous being Vincent Van Gogh.

Visual Texture: Visual texture is the visible impression that texture gives the viewer, for example color, trend and density in an image. It is also an impression of the texture created by the artist by trying to reproduce the color and value of the real textures. Visual texture properties will relate to the illusion of surface textures. No matter how rough the objects are, the surface of the image is very smooth. And this is the type of texture used mainly in 2D techniques.

Color

Color can help organize a design and give emphasis to specific areas or actions. Like other elements, it has a number of different properties: hue, saturation, and lightness. Designers can customize how colors are used to give different impressions of the design. A useful tool that can greatly help with color schemes that designers can apply is the Color Scheme Designer.

Space (space)

Space plays an important role in “giving oxygen” to the elements of your design.

Negative space or white space is space that exists, usually behind and around an image or graphic object, in artwork or graphic design. This negative space keeps our design from looking cluttered or too confusing.

There are two main types of space, that is 2-dimensional space and 3-dimensional space. The space inside a shape is called positive space, and the space outside is called negative space. Usually, when it comes to space, most will refer to negative space.

1. What are elements?

Elemement is also known as design elements, it is the components that help you create a design, it can be text, images, shapes, … or anything that constitutes a design.

2. What is Composition?

Composition, also known as composition, is the visual arrangement of design elements to create a finished image. Within a work, you can use different design principles to create a visual composition.

3. Balance – What is balance in design?

Any element placed on a page has weight and can be affected by form, size, color, and texture. To create composition balance, some elements may need to have a certain proportion.

4. What is Alignment?

Alignment is also known as alignment, it refers to the position of elements on the layout, how to arrange visual elements so that they align. Alignment can be left, right, side alignment or center.

5. What is Contrast?

Constrast, aka contrast, is the degree of difference between design elements to create visual hierarchy. Variations can be form, color, texture and size.

6. What is Negative Space?

Negative Space, also known as negative space, is the empty area around a design element. It is used to emphasize certain parts of the layout and partition into a particular element.

7. Hierarchy – What is visual hierarchy?

In graphic design, you will quickly learn how to arrange elements by importance, so we will create a hierarchy, the important elements will usually be larger and will often cause problems. More attention, not only at the size of the visual hierarchy, is also related to the use of colors and fonts.

What is the difference between Symmetry and Asymmetry?

8. What is (Asymmetry)?

Symmetry refers to balancing elements on a page. If you draw a line through the center of the design, the elements can be split evenly in the two cuts.

The opposite of symmetry is asymmetry. Elements on both sides of the centerline are not equal and can create an unbalanced design.

10. What is Grid?

Grid, also known as grid, in design, grid is a system that helps designers easily organize and arrange layout.