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Design career trends in 2022 and the following years

Are you looking for a design career that doesn't fit the classic graphic designer mold? We compiled this list just for you. If you're looking to change careers or maybe just need to add to your knowledge of your current career, knowing which jobs are in high demand can help you plan ahead.

The advancement of technology has brought many design professions to great development. The fields of Human-Centered Design and Design Thinking have spread to all aspects of design, and most of the work's future career paths are based on that.

Some key areas.

Product Design and User Experience (UX) Design

Product designers are often lumped together with UX designers because the roles are similar in general competence, but differ in scope. You will need similar skills for both roles; Design thinking, ideation, wireframing, prototyping and testing.

The difference lies in the questions you ask about the process and how to deliver better. The product designer focuses more on the product aspects that are relevant to the brand, cost, and production capacity. The UX designer works more closely with the usability of the product, how the user reacts to it during user testing, and whether it will help the user.

Both designers are looking for a solution to a problem but the product designer has a broader, broader view of the product in the market, while the UX designer is looking at the details of the possibilities. usability.

In some cases, one person can do both, and in other cases, they can work together toward a common goal.

User Interface Design (UI Design)

User interface design is an easy transition from graphic design with the addition of human-centered design and design thinking. User Interaction designers care about how the interface looks and feels. They take the work of product designers and UX designers into account and create a visual display of what they want the product to look like.

A user interface designer should have skills in color principles, visual hierarchy, composition, and interaction parameters. In the digital space, they can work on website and app projects. For physical products, they also need industrial design skills.

Full-Stack Design / Unicorn Designer Status

By now, a full stack designer - aka unicorn - is someone who can design and write code. Now and in the future, a full-stack designer can do so much more. This is the type of designer startups want, someone who can do the work of many people or manage other low-level designers in different fields.

To get a position as a full-stack designer, you need to have good development skills such as being able to both design user interfaces and develop user interfaces (HTTP, CSS, Javascript). You will need knowledge of UX design with an open mind to learn more skills. The key behind a full stack designer is that they are always improving their skills and expanding their knowledge.

Information Design

Information design is the presentation of information in a way that promotes effective recognition of information. The term has come to be used for the field of graphic design, specifically concerned with the effective presentation of information, rather than simply for attraction or artistic expression.

More and more companies want to convey information in the form of infographics and less written content. If you add a good amount of journalism knowledge, you can design information for big media agencies, big newspapers.

Motion graphics and animation design

Many graphic designers enjoy expanding their knowledge with motion graphics and animation. The amount of knowledge and practice will influence the skill of motion graphics or animation. A motion graphic designer creates intuitive interactive movements for apps and websites as well as motion design elements. For example, small interactions and animated icons.

Animation designers are better suited to filmmaking and storytelling. To enter the field, you will need to practice creating animations in different styles. Beginners in the field start with flat animation to learn the principles of animation. Many animators perfect the flat style technique and others turn to learn 3D animation like in Pixar movies.

Game Design

Game design is a vast field and will never go out of style. If you have UX design skills and maybe an art background, you can easily start a career in game design. Start creating simple games and move on to more advanced designs until you reach the realm of virtual and augmented reality.

Learn about storytelling, what people do to escape everyday life, and how they enjoy their time together. There's a bit of psychology in the art of game design. If the game you design isn't appealing, people won't want to play it for long.

Experience design

Experience design is not a new field in design, but it is certainly an important one. Take graphic design, creative, interior design, UX design, architecture put them all together and you've got an experienced designer. Their job is to design spaces where people move around, interact and experience. These spaces range from retail stores to schools, parks and airports.

They often work together with architects and engineers to achieve the same goal, a space that is enjoyable for everyone while still being functional. Experienced designers need to have a good knowledge of accessibility and that's what companies are looking for right now.

After two tumultuous years, 2022 promises to bring many changes in the design world. Many brands are using vibrant colors. Branded memes have become popular again.

1. Inclusive visuals

Showing the diversity of human life is more essential than ever. That's why Inclusive visuals are the top graphic design trends of 2022. At a lot of companies, they regularly use diverse icons and illustrations in their templates to reflect the best. resources as well as the target audience they target.

The events of 2020 around racism have been going on for a long time.Brands have realized the importance of creating a more representative marketing strategy.Companies are now dividing share the structure of their workforce. They are also making visuals included in their marketing campaigns. The year 2020 has affected the way brands approach representation. You can see how popular Slack has become with more diverse groups of people over the past year.

Not only on highly visible platforms like Instagram, Slack has shown their diversity. Slack's landing pages have a variety of faces that greet users.

Creating visual marketing materials that appeal to a broader audience is quickly becoming .

We are seeing more images and symbols that reflect more races, genders and body types. Cis-gender, White, able-bodied males can be considered defaults in visual media.

That is slowly starting to change. By being more representative, brands can reach audiences they have never served before. It also helps to reflect the world as it is. Plus, this approach helps attract a more diverse user base. Another big business software that frequently incorporates images is Trello. This is the homepage with a series of diverse people illustrations.

In 2022, showcase the world's diversity in your marketing designs. It's a great way to reflect your vast customer potential and strengthen your brand's popularity.

2. Fun data visualizations

Last year, we saw the rise of data visualizations in the healthcare and marketing sectors.

This is easy to understand. There's a lot of complex data to share with the raging pandemic. With the bad infographics being shared online and across news channels, there's been a call for simple data visualization.

That's the path a lot of marketers have taken. Creating simple charts and graphs that share a story is the best way to keep your audience engaged and informed.

It seems brands have taken that approach to a whole other level. Instead of simple charts, we're seeing more interesting data visualizations becoming mainstream in their graphic design. year 2022.

Twitter marketing has produced colorful and engaging charts and graphs for a variety of topics over the past year.

These data visualizations easily catch the eye of users on Twitter. But they're not just visually appealing. These charts cover interesting topics like gaming or summer activities, like this tweet thread.

2020 and most of 2021 are emotionally challenging, to say the least. B2C and B2B users are looking for a mental respite as they look through social media.

LinkedIn Marketing has also taken steps to create data visualizations on relevant topics.

But the brand is using a lighter tone, as in this tweet about the inbox.

The chart is very simple and clean. It's an unmistakable data visualization made to catch the eye.

Data visualization has become part of marketing today. We know users will stop to see charts or graphs. But brands have moved away from sharing more devastating news about the pandemic. Instead, they're creating data-related content data on interesting and engaging topics.

Data is important, especially during a pandemic. With misinformation rampant, there is a growing need for brands to be more accountable.

But that doesn't mean data needs to be boring. Brands can have some fun with themes. Just make sure the content remains relevant to your audience and niche.

3. Bold backgrounds

We've seen a move towards muted colors over the past few years.

But graphic design trends for 2022 are returning to bolder and brighter colors.

While these colors won't be the focus of the design, they will help the image stand out in the busy online space.Spotify has used a bold platform on its social channels over the past year. .

On the visual front, bold colors, contrasted with lighter text, make images pop on social feeds.

It immediately makes you want to click to learn more. This is a trend that has caught on with other brands, even outside of the entertainment sector. Mailshake has adopted bold multicolored backgrounds on its blog posts.

Don't know how to create a bold background for your poster? Easily design an image like the one above using the Venngage poster maker.

Bold backgrounds are one of those graphic design trends that come back often. The interesting thing about them is that these backgrounds are not meant to overwhelm the text.

Instead, it's a tool to make information stand out. Buffer has incorporated bold backgrounds on Instagram, Stories, and IGTV posts.

Below is a selection of the brand's posts on Instagram.

Bold backgrounds can be overwhelming if you overdo them. They can also saturate your food very quickly. We recommend using a combination of bright colors and muted tones.

This will soothe the eyes. Below is a Venngage business proposal template that shows how you can use the bold platform wisely.

Only a few pages use bright colors in the background. The rest of the pages have a white background and use bold colors as accents.

The bold scene made an unexpected comeback in time for 2022.

With so much content being shared online throughout 2020-2021, it's not surprising that brands have returned to this old favorite to grab their audience's attention.

But remember to use a sparse light background. They are meant to make the information on a page stand out, not drown it out.

4. Colorful icons and illustrations

Sticking with the color theme, it's not surprising that brands decide to pair their bold backgrounds with equally colorful icons and illustrations.

Logos have long been a powerful marketing tool. They share the message in a flash and are widely recognized.

Sprout Social has gone the colorful route with its icons. Notice how the brand combines colorful icons with bold backgrounds. The contrast is startling and immediately draws the eye, they become an accessible way to reach readers.

We have seen illustrations become more popular over the years. There was a heavy focus on stock photos and images a few years ago.

But the illustrations are making a comeback. The illustrations from Toolbox HR are definitely a pleasure to look at. There is a good mix of explanatory illustrations and simple icons.

The brand is really leaning towards color with its visuals. Although there isn't a color palette to follow, the image unmistakably belongs to the brand.

Interestingly, while flat icons and illustrations were all the rage for 2021, we're now seeing a mix.

Flat and 3D icons and illustrations are being used across the board. The main connection between them is how colorful they are.

You can see the colors in its background, icons, and illustrations. We also like how the site uses diverse people icons in its header.

Colorful icons and illustrations are visually appealing, but they still need to adhere to your brand guidelines. They also need to reflect the central message of your blog posts, media posts, and more. your social media or infographics.

5. Serif fonts

Serif fonts are back for 2021. It looks like they're here to stay for 2022, too. These vintage style fonts have been around for centuries.

They can sometimes look outdated, which is why we find them unpopular.

But serif fonts are also elegant fonts. They look stylish and nostalgic. But more importantly, because brands often use sans serif fonts, any serif font is immediately eye-catching, as in this e-book example.

And in a crowded online space, especially because of the pandemic, capturing user attention has become paramount.

One brand that has embraced serif fonts over the past year is Intercom.

They are using a stylish version on their homepage that manages to marry a classic style with a modern aesthetic.

Serif fonts look trusting and calming, which is what users need to see right now. Mailchimp paired its brand font with the right image on its homepage to that effect.

Users in the B2B space want to connect with trusted brands. This is especially true in the volatile environment we now live in.

That's what a serif font can do. This thread of trust and reassurance continues through Mailchimp's Twitter feed.

If you're looking to incorporate serif fonts in your marketing images, Venngage has a list of the best free fonts available.

And we have a complete guide on how to choose the right font for your design.

6. Branded memes

Everyone loves memes. Or at least, they love to hate memes.

They cannot be avoided. There's a meme for everything. And anything can turn into a meme. Some memes tend to catch on faster than others.

However, viral memes have a short lifespan. They can fizzle within a day, or even within hours. But some memes are eternal and continue to be recognized years later.

As with cool data visualizations, the state of the world in 2020 and 2021 has influenced how brands use memes.

This has spawned one of the most exciting graphic design trends of 2022: branded memes.

Posts like this from Shopify are becoming the norm, even in so-called serious niches.

The reason why this meme works is because of its simplicity. The actors and the setting may not be relevant for a few months.

But the visuals are so simple that it conveys the story the brand is trying to tell. And that's the key to the success of the meme. You don't want to invest time in a meme that no one will understand in a few weeks.

The image also needs to stand on its own. The best memes say a lot without any context. You can find inspiration from Foundation Inc. The marketing brand has been choosing the best memes for its social media.

On Instagram, Zapier continues to keep things light with this recently popular Star Wars meme. It's a great way to highlight the usefulness of their product.

The meme is fun and engaging. They share universal messages making them an easy image to adapt to your business needs.

The key thing to remember with this 2022 graphic design trend is to avoid overdoing it.

Memes can go stale very quickly. Don't rely on memes as the sole method of visual communication. Use a variety of visual tools and pepper the meme over time.


If there's one thing we know about graphic design trends, it's that they're cyclical.

A few years ago, quotes were all the rage. Inspirational quotes from marketing gurus, business moguls, and experts are everywhere.

Then people start getting frustrated with the same quote popping up all the time.

Or worse, forwarded to them by overly eager relatives. That is changing now.

Here's a quote LinkedIn shared highlighting a user's reading initiative. This quote serves as social proof. But it also shows LinkedIn is engaging with its community.

We are seeing quotes back but with a difference. We are not seeing the same inspirational quotes from before.

Instead, the quotes shared in the marketing images are more about education than inspiration.

Here's another example from LinkedIn. The post includes a quote both in the text and in the image. This gives the user plenty of context.

It's a great way to spark a conversation. That's exactly what this campaign is all about.

However, LinkedIn hasn't been afraid to throw it back to the old Twitter classics.

The use of quotes in visual marketing has grown. There is certainly room for quotes in marketing collateral now.

The trick is to find a soundbite that stands out and use it for your images.

8. Social screencaps

Brands have been sharing versions of the same post on multiple social media channels for a while.

But each platform has its unique voice and appeal. It's not always feasible to create separate content all the time.

Brands need to share announcements, contests or product launches across all channels. And they want to share it all at once.

The way to do this is through social media screencaps.

They have become popular among individuals and brands. If you look at Hubspot's Instagram posts, you'll often see these types of images pop up.

The posts are screenshots of tweets overlaid with Hubspot's signature brand image.

This trend is hot and we can't help but love it. There is no way to share posts from Twitter to Instagram at this time.

After all, Twitter is a very text-based medium. Instagram is completely visual. But the marketing tips and tricks Hubspot shared are relevant to their audience.

No matter what platform they are on! That's why Hubspot took screenshots of these tweets and shared them on its Instagram. Zapier is another brand going the social screencap route.

The brand has adopted this graphic design trend in time for 2022, mostly on social proof.

Channels like TikTok are geared towards lighter content. But that doesn't mean the content can't live on other platforms.

Users don't go to social media for sales stuff. They want to be entertained while they learn tips and tricks.

Bringing multiple platforms together via social screencaps helps solve that problem.

The graphic design trends of 2022 are a direct consequence of the pandemic and the changing social and political landscape of the world.

These events have had a profound impact on how brands communicate with their customers.

But it also changes the way brands present themselves. There's been a lot of self-reflection over the past 18 months. Brands are trying to put their best foot forward in every aspect of their business life.

The image that companies adopt will act as a window into their ethos and mission.

That's why we're seeing more comprehensive data visualization and visualization. Plus, branded memes are likely to remain trendy for the foreseeable future.

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